Modernising the look and feel of accounting service
As the brand designer, I worked with an art director for 1 month to deliver 3 concepts for accounting service that is modern, systematic and geometrical.
Sector: Design, Financial Service
Role: From concept to brand design
Project time: 1 month
Problem statement: How might we better reflect 3rise Accounting's brand's personalities visually?
We had to think about how to merge all these services from different databases into 1 actionable dashboard.
3 concepts:
• Geometrical
• Professional
• Dimensional (chosen)
• Professional
• Dimensional (chosen)
Design rationale:
The colour palettes were monochromatic with a vibrant accent colour to help 3rise Accounting stand out against its competitors. Most of their competitors used wordmarks with muted colours, so I went with a bold and contrasting approach with their brand. This direction was devised in order to facilitate any future plans to scale their business.
