Celebrating peace and prosperity with tenants post-pandemic
As the visual designer, my goal was to tell a story that matches with JMD Group's brand story. As many businesses and people were impacted by the pandemic, I felt that this was an opportunity to inspire positivity in a time of change.
Sector: Design, Real Estate
Role: From concept, art direction to design
Project time: 2 days
Problem statement: How might we celebrate and invite the new year in a post-pandemic situation?
Final chosen design, 3 variations from left to right
My deliverables:
• 2 themes, 3 variations of CNY poster design
• Theme 1 - As tranquil as a lotus pond (Peace)
• Theme 2 - Rising above hardships (Prosperity)
• Theme 1 - As tranquil as a lotus pond (Peace)
• Theme 2 - Rising above hardships (Prosperity)
