Treating personal healthcare as people's needs over social stigma
As the visual designer, I worked with an art director for 2 weeks to deliver 3 concepts for personal healthcare that is personable, spontaneous and not clinical.
Sector: Design, Healthcare
Role: From ideation to brand design
Project time: 2 weeks
Theme: Diving into healthcare with you
Final implementation branding
Interim findings:
Their audience surveyed that the brand felt too medical and cold as a result. As DTAP progresses towards their business goals such as accessible offerings, they need to convey the trust and familiarity promised to their existing and new audiences.
